Yoyogi inspired by morning jogs in Tokyo’s Yoyogi Park with its damp, sweet and green notes. A woody lead from cypress with notes of freshly mown grass enhanced by vetiver and patchouli. Fantastic for this season!
Monocle and Comme des Garçons have teamed up to create their fourth and most exciting scent to date — Scent Four: Yoyogi. Monocle, the global affairs, business, culture and design magazine (not to mention radio station and retailer) has teamed up with Comme des Garçons for a new fragrance — Scent Four: Yoyogi. The Eau de Toilette follows the success of Scent One: Hinoki; Scent Two: Laurel; and Scent Three: Sugi. The new scent is the first addition to the range since 2013.
Created in Paris by perfumer Nathalie Cetto, the fragrance was conceived by monocle founder and editor in chief Tyler Brûlé and Comme des Garçons founder and CEO Adrian Joffe. The appealing unisex product takes its woody lead from cypress, freshly mown grass and wormwood, and was designed to evoke the sensation of an early-morning run around the park of the same name in Tokyo (not far from monocle’s office and shop in Tomigaya). The energising fragrance was perfected in the laboratory of Switzerland’s Givaudan.
“This fourth addition to our series is partly inspired by morning jogs in and around Tokyo’s Yoyogi Park with its damp, sweet and green notes,” says Brûlé. “We see this as a fragrance that adds a cosy hint to winter months and a bit of coolness in summer.”
“I am very excited for this fourth collaboration with Monocle,” says Joffe. “It has been 11 years since we started with our first scent, Hinoki, and the admiration I have for Tyler and his creativity only grows stronger. This is a great addition to our series and I have been wearing it all summer.”
Each element of Yoyogi’s packaging was created by monocle’s in-house design team. The design and typography were overseen with the same sharp editorial eye that unites the magazine’s pages. The tactile glass of the perfume bottle features monocle’s signature font and roundel.
