Two years in the making, ERL Sunscreen perfectly evokes the fleeting memory of a nostalgic summer. Feelings of the warm westcoast sun against salty skin transform into cool splashes of ocean water and chlorine suspended in the air. The scent of Venice Beach, California.
Packaging
ERL Sunscreen is offered in a laser cut protective foam case that floats in water.
About ERL
ERL is designed in Venice Beach, California by Eli Russell Linnetz. The collection is designed with the casual and laid-back spirit of California, featuring all the components of an ERL wardrobe, the collections are intended for all ages and genders. Originally partnering with Comme des Garçons in 2017 on a film created to celebrate the ‘Andy Warhol’s you’re in’ fragrance, Eli Russell also launched a special collection to commemorate the opening of DSMLA in 2018. In January 2020, ERL presented its first full collection under the Dover Street Market Paris umbrella and has since expanded to include children’s and women’s wear for spring/summer 2022. Though ERL was created as an escape from the world of his celebrity clientele; its quickly garnered a cult following from top celebrities including Kanye West, Justin Bieber, Lady Gaga, Dua Lipa, Kylie Jenner, Hailey Bieber, Kim Kardashian, Grimes, Rihanna, A$AP Rocky. Eli Russell is personally responsible for all of the brand’s casting, photography, look-books, and campaigns. ERL is available globally at all dsm locations in addition to over fifty-five international retailers.
