Atelier PMP - Concrete Flower
Let the concrete flourish – a crackingly fresh alternative to dreariness. A tribute to the art of Graffiti!
In the beginning was a quite simple question: what makes the concrete flourish? What breaks the grey tristesse of our cities?
For AtelierPMP the answer was clear: Graffiti, the many different forms of Street Art, Urban Gardening… All the many creative expressions how to cope with the urban structures and how to think and live outside the box.
To create ”a crackingly fresh alternative to dreariness“ was the challenge we offered star perfumer Mark Buxton – a maestro usually found creating for such houses as Comme des Garcons Fragrances, Givenchy and Cartier. The result: a fragrance that comes on with the force of graffiti, that hints briefly at concrete and blasts of colour, but that primarily resonates with the beauty and power of nature – a scent for a liberated world.
How do you pack a love letter to graffiti? How do you connect the flower and the wild energy of the unplanned with the strict strength of concrete? The scent „Concrete Flower“ stands for this untamed energy for the growths of uniquness, the power that can pierce through concrete.
This is contrasted by the clean style of the flacon: the cool and heaviness of concrete, the clear glass…
A zingy-fresh reinterpretation of an Eau de Cologne: green, full of energy, fresh herbs, Asian power, citrusy…
