The Rule of 72 – a formula that estimates how long it takes for an investment to double in value. How does this back-of-the-envelope calculation work? Divide 72 by your annual interest rate. Rule of 72 is a tribute to the world of corporate elegance, money, calculations, suits and sunglasses. Your rule, your risk.
Rule of 72 combines the soft elegance of saffron and geranium with expressive, natural Thai oud and creamy guaiac wood. Gentle leather notes combined with vetiver and patchouli don't shout, they whisper: confidence. The result is a fragrance that is as determined as it is ambitious and aspirational.
The packaging: Straightforward and in deep dark blue — an ode to bold and ambitious entrepreneurial spirit.
The present
Much of what we thought we knew is now outdated. What once felt safe and familiar is constantly changing. Starting with our lives and work, through to consumption and wealth. Digital and virtual realities are replacing outdated economic concepts, while independence and individualism are reshaping our world. New rules require new ways of thinking: determination instead of doubt, self-confidence and courageous acumen. It's up to you. More than ever.
The Rule of 72, your power suit
With its deep blue and black elegance, the fragrance exudes luxurious grandeur without appearing arrogant: distinctive, unique, calculated and absolutely in the here and now, Rule of 72 whispers style instead of shouting it, making a timeless statement.
Natural Thai agarwood
In Rule of 72, we use the highest quality pure agarwood oil from Thailand — one of the most expensive and exclusive natural products in the world. The black resin, which is produced by a fungal infection or insect infestation of the Aquilaria tree, is known in perfumery as agarwood or oud. But some simply call it ‘wood of the gods’. Agarwood has a very rich, deep and complex character. With latent dull, woody-nutty notes and warm animalic hints, its richness and resinous, smoky character are reminiscent of sandalwood, leather and patchouli notes. This complexity is also reflected in Rule of 72, which impresses with its unique presence and multifaceted character.
