“per sē” [/ˌpɝː ˈseɪ/ from the Latin “per sē,” meaning “in itself”] is not a fragrance as we know it.
per sē is the fragrance identity of 27 87 and the olfactory translation of its self-image.
The scent of the here and now! per sē combines the present, the timeless and the individual into a uniquely sensual experience that complements and completes the brand's corporate identity. Like time, per sē is always in flux. A fragrance in motion that is best enjoyed in the “here and now,” because in the next moment it may have already evolved and changed.
per sē is a symphony of timeless elegance with floral notes, iris butter, and violet leaves. This is contrasted by aldehydes, bamboo and a pinch of spicy pepper, accompanied and complemented by subtle notes such as angelica, ambrette seeds and soft musk in the undertones to perfect the seemingly impossible experience of the sensory “now.” per sē is a fragrance that invites, enchants and evokes and represents the present in all its multifaceted splendor.
The packaging: a blank canvas, ready to capture the present moment.
