APSU captivates the senses with its radiant opening: the top note – a mix of crisp, fresh accords and sunny bergamot – perfectly captures the vibrancy of nature and water in warm climates. The heart note of white tea, jasmine and iris lends the fragrance a clean elegance. The sensual aura of white musk, incense and amber-like wood nuances lingers on the skin long after the fragrance has faded. APSU completely redefines the concept of freshness.
Minimalist – electric – fresh
The visual for APSU shows a simple palm leaf and, in its purist form, perfectly embodies the beauty of nature. This photo was taken by renowned New York photographer Matthew Porter.
APSU is borrowed from mythology and means ‘fresh water’. A name that already hints at the aquatic nuances of the fragrance. ‘APSU is an expression of a new, simple and minimalist lifestyle – a conscious counterpoint to our increasingly complex world.’ Ulrich Lang